FAQ

When does the workshop start?

Enrollment is now open. The first lesson is posted on November 18, 2019 and the last day to join the current session is November 27, 2019.

How much content is there?

There are two kinds of content: The audio lessons that are presented throughout the workshop and the work done by people like you.

There are fourteen lessons each featuring audio from Bernadette Jiwa and additional materials to read. Each lesson includes a prompt and assignment.

Beyond that is the content created by the hundreds of students in the workshop. Every lesson comes with a set of questions that challenge you to explore how the lesson applies to your own work, and a call-to-action: to share your answers and insights on the discussion board. By sharing your own thoughts and giving others feedback on their work, you'll learn far more than you would by merely watching.

How often is the content updated?

All the content is avaliable when you login to the workshop allowing you to work atyour own pace.

How does the discussion board work?

We're using Discourse, a platform that supports group discussions and on-on-one conversation. The workshop administrators will set up categories, which will be labeled according to the lesson topic to be discussed. In each category, everyone will be able to create more specific topics of discussion, and to respond to the posts of others. These boards are open 24/7, providing a secure place to have conversations with workshop participants from all over the world, from different industries and with different backgrounds.

The workshop has a dedicated coach team who helps to focus discussions and to address concerns (or inappropriate behavior). But there is no moderator or grading rubric—you'll be in charge of when and how generously you interact with others.

Once the workshop ends, your group could have enough momentum to keep moving. In other settings, we've seen groups like these last for years, with people getting on airplanes to meet in person. We'll provide guidance on maintaining these connections when the Workshop closes.

What if I don't have a story to work on yet?

It's ok if you don't have a story in mind that you want to work on. We'll help you discover a story and then show you the steps to making it better.

How is the Story Skills Workshop different from the altMBA and The Marketing Seminar?

The altMBA is about leadership, decision-making and the act of making change happen. It features dozens of live coaches with real-time videoconferencing. It's an intensive sprint. The altMBA costs 10 times as much, requires you to apply and doesn't feature any videos or Q&A. Only 150 people are in each cohort of the altMBA and the intimate scale enables a totally different experience.

The The Marketing Seminar is about learning the essentials of modern marketing. It features over 60 video lessons with Seth, Q&A opportunities, 24/7 discussion engagement with thousands of other professionals around the world, and content that remains open for months during the Seminar (both the videos and discussion boards). The Marketing Seminar helps you learn to see, understand and work with the dreams and desires of those you seek to serve.

In contrast, The Story Skills Workshop is about telling better stories and practicing story skills.

We hope that the learning journey you're on ends up including all the experiences, but there's virtually no overlap, so it doesn't matter which one you take first.

Should I consider Seth's Udemy courses?

Seth also has four top-rated courses on Udemy, each of which has been taken by thousands of people. There are reasonably priced courses on Leadership, Freelancing, Presentations and Value Creation.

The key difference is the Udemy workshops don't offer the peer to peer discussion boards.

Is the workshop accredited?

Proudly, no.

Accreditation makes sense for a certain kind of institution delivering a certain kind of education. But we're not willing to build a test-and-measure culture, not willing to embrace an ancient-yet-standard curriculum, and mostly, we're not willing to distrust our students.

We'll be delighted to offer you a certificate of completion when the Workshop is successfully completed, and even better, we encourage you to find a cohort in the Workshop who will personally vouch for your contributions.

Can I get reimbursed?

We hope so! We've had students in the past ask to their boss or HR department and get reimbursment for the workshop. More and more enlightened organizations are encouraging their teams to contribute by learning. Every student also receives a certificate of completion that you can share with your HR department.

Why is the course so expensive?

We're charging more than other online courses for a simple reason: We want committed students. No one in the Workshop is browsing around or hoping for a quick hit. You'll be surrounded by other people willing to do the work and contribute along the way.

Some people, those who know how much a college course costs, have asked us why the Workshop doesn't cost much more. After all, the typical college course costs at least 10 times as much (and delivers far less value). We believe that anyone should be able to learn marketing at a reasonable cost, and we believe that a product should deliver more value than its sticker price.

Do you offer financial aid?

We don't, with two exceptions.

If you're a full-time employee at a socially focused 501(c)(3), we'd be delighted to give you a significant discount. Drop us a note at charity@themarketingseminar.com and we'll get you sorted.

Full-time students at accredited institutions also get a discount, because we want to supercharge what you're learning at school. Contact us at student@themarketingseminar.com.

Otherwise, we encourage you to ask your HR department for reimbursement.

Is there a money-back guarantee?

Show Your Work Money Back Guarantee: Our workshops are incredibly effective. Check out what our alumni have to say. Still, just in case you’re hesitating, consider our 100% guarantee for this workshop: If you find that it hasn't met your expectations, simply drop us a note after you've participated through all the lessons in the workshop and we’ll refund your entire tuition. We've found that when our students contribute to the workshop, they get back far more than they put into it.

Reach us at hello@akimbo.com

Is there a special rate for groups?

Yes. We love to see groups enroll! Our standard price is $435, but if you enroll a group of four or more people, each person only pays $235. Drop us a note at hello@akimbo.com

and we'll get you sorted out.

Are there exams?

We're delighted to say no. And no grades, either. We feel really strongly that a test-and-measure culture is ruining education. More on this here.

Can I get a certificate at the end?

Every attendee receives a certificate as a PDF, suitable for printing and framing. And if you send us a self-addressed stamped envelope, we'll send you a physical certificate, signed and with a shiny seal.

How long does the discussion board stay active?

The discussion board will stay up until January 2, 2020. Enrolled students can continue to use it at no cost. We'll also provide guidance on maintaining connections with other participants when the Workshop is over.

Can I post confidential materials on the discussion board?

The rules of our discussion board are:

  • Contribute more than you ask for.
  • Be kind.
  • What is said here, stays here.

With that said, please use your best judgment. If it's not something you can happily post online, best to disguise the details before you post it here.

Will Bernadette or Seth answer all of my questions?

Definitely not. And the good news is that you don't need him to. The Workshop is designed to give you a compass and a template, not a map. The map, the details of your particular situation… that's all up to you. We hope the Workshop will help empower your decisions along the way.

Is there an affiliate program?

There isn't. We're hoping that if you find it useful, you'll happily spread the word to your friends and colleagues.

How do I contact you to ask a question about the program?


hello@akimbo.com

Are you ready to become a better storyteller?

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Deadline: November 27, 2019
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