Become a better storyteller

A powerful Akimbo workshop with Bernadette Jiwa and Seth Godin.

Because stories work.

Because stories create change.

Because your work deserves a better story.

Now more than ever

The world has been turned upside down, and we’ve been whipsawed, not just by a pandemic, but by the fast-moving stories that went with it. It has disrupted our families, our lives and our projects as well. George Floyd’s murder became a wake-up call, a story that we can no longer ignore, a call to action as we each seek to make a difference. These tragedies remind us that we have work to do, but also that we are not helpless. We can speak up, stand up and lead, on whatever project is dear to us. We can create the future we want to see.

The way forward is through. Through empathy and through practice. We are each charged with standing up and telling our story, a true story of possibility, as we weave together a better future.

We’ve all seen, firsthand, the effect of a powerful story. This proven workshop will help you craft one that makes things better.

“This workshop gave me the confidence to use my voice and my leadership skills. I was asked to join a group of BIPOC writers and was supported by the Akimbo team in my leadership of the group. The structure of the workshop helped my writing grow. I left the workshop being comfortable and free as a writer, and as a community member, and not afraid to be my authentic self as a creative. The workshop leadership team is very open, flexible and caring, they are dedicated to creating a space for all.”
—Steven Thompson

Better stories give you a chance

Storytelling is not a gift reserved for the chosen few.

It's a skill you can learn and practice.

You can become a great storyteller.

In this workshop, you’ll learn to tell engaging stories that persuade, influence and inspire.

The Story Skills Workshop gives you:

  • Tools, frameworks and examples
  • A simple step-by-step process
  • A safe place to work together at getting better
  • and the courage to tell your story

It teaches you how to discover, craft and tell your stories with confidence. Stories that will help people see you and your ideas, your cause or company. Stories that will help you make an impact.

“There is an actual storytelling structure that works. If you study the principles (presented by Bernadette Jiwa), follow them step by step, you won't fail. The skills will lead you and encourage you to put your heart and soul into your story. You'll be able to beautifully blend facts and feelings, logic and emotion in a way that will definitely get right into your readers and listeners. Engage them the way you hunger for. The workshop will help you go beyond what you think you can do.”
–Michael Feeley

From bestselling author Bernadette Jiwa

Bernadette’s compassion and generosity have led to a remarkable career.

Starting a decade ago from a remote corner of Australia, she’s published eight worldwide bestsellers and consulted with some of the most famous brands in the world.

Bernadette’s approach to storytelling has nothing to do with charisma or clever prose. Instead, she takes her students on a journey to discover their inherent advantage through their stories. If you have an idea you want to share with the world, she can help you make it resonate.

Connect with the people you want to serve

The promise of the digital age was that we could reach more people and capture their attention for close to free. For a while, we bought into the hype. But then our world became noisier, and we found ourselves having to shout even louder or pay just to be heard.

We learned over time that you can buy ads, attention and awareness, but you can’t buy trust—and trust, not attention, is what makes ideas resonate and matter.

The path to success is littered with great ideas that failed because they were poorly marketed. Too often our ideas fail because we haven’t told the right story in the right way.

Your idea deserves better.

You don’t have to get caught up in the war for attention.

Your work is more important than that.

You can’t change minds without winning hearts.

You can learn to tell better (true) stories—the kind that change how people feel, and in turn, what they do.

“I signed up to learn how to tell stories better, and came away with loads of stories I want to tell, and why I want to tell them.”
–Laurie Paleczny

Is the story you tell holding you back?

The people you want to reach and resonate with will not be convinced by facts. They don’t just want to know about what you do, serve or sell—they want to know why.

From the family dinner table to the TED stage, the pitch deck to the board meeting, successful individuals and organizations influence, inspire and impact by telling better stories.

  • Better stories speak to people’s emotions
  • Better stories cut through the noise
  • Better stories give your audience a story to tell
  • Better stories are the backbone of every great idea
  • Better stories are the catalyst for successful companies, campaigns and careers.
“What I have noticed is there are the stories we tell ourselves as well as others. Those stories are often limited. This workshop has made me look deeper at my own story, limitations, and purpose of the story. It has made me more conscious of how I communicate, both internally and externally. Good story crafting takes work and practice. I am thrilled to have the tools for crafting better stories. The real magic happens through the cohort, though. Their engagement, interaction, and willingness to ask the hard questions is what makes the workshop priceless.”
–Wendy Reese Hartmann

The answer isn’t more attention. It’s more affinity

Being ignored is frustrating and costly.

It doesn’t have to be that way.

You can learn from the examples of great stories, and then you can use those lessons to tell your own story.

You can take your story from good to great.

A good story tells. A great story engages.

A good story chronicles events. A great story invests people in the outcome.

A good story changes how we think. A great story changes how we feel and what we do.

Join us in this step-by-step workshop that shows you the mechanics of finding, crafting and telling great stories.

This is a life skill. Learn it once and you’ll have it forever.

“I've told everyone I know about this workshop. At first, I told people that it was a great workshop for honing your message through storytelling. Now, I'm also describing it as a great way to discover what stories you're telling yourself so you can clear the noise and find clarity around your message.”
–Anne Roche

Who is the workshop for?

The Story Skills Workshop is for anyone who wants to have more impact. It’s for activists and artists, entrepreneurs and educators, makers and marketers, scientists and scholars.

We’re not here to help you become a professional journalist, screenwriter or novelist. This is a workshop designed to demystify the craft of the storytelling, and open the door for you to bring your work and your message to those who need it.

It’s not for people who choose to do average work or sell average stuff to average people. And it’s not for people who want to manipulate others to make decisions they later regret. This workshop is for people who want to make their ideas matter and make a difference in the process.

It’s for people like you, who want to do work they’re proud of and create the future they want to see.

Choose to tell a better story

It really is a choice. The choice to show up and learn and connect and ship. The choice to bring your ideas to others and discover what resonates (and what doesn’t).

And most of all, the choice to care enough about your audience that you can talk to them in a way that helps them move forward.

What is the workshop like?

The workshop takes place over 30 days.

There are 14 lessons, led by bestselling author Bernadette Jiwa, each featuring compelling story examples. Each example is broken down for you, frame by frame, idea by idea.

The lessons are released over the first 14 days. Each includes practical prompts and exercises to guide you. The essence of the workshop is your story, your work, your audience.

The Story Skills Workshop is built, like all of our popular workshops, on the Akimbo workshop platform. That means you’ll be surrounded by others working on similar challenges.

Our workshops are interactive, meaning they aren’t merely static lectures on video.

Unlike other online courses, they are designed to give you a once-in-a-lifetime experience, rather than lifetime access to content.

They’re living, engaging, real-time communities of people who are eager to help each other go forward.

Your work helps them unfold, leading to new insights, new connections and new breakthroughs.

Most of your time is spent working on your stories, your needs and your situation. And the rest of the time? You’ll be doing the work that leads to the most learning: teaching your peers what you know and helping them see a way forward. And they’ll be doing the same for you.

It’s a workshop. Bring your existing story and work on it, side by side, with others on a similar journey.

“The most wonderful thing about this workshop is that you’re not walking the path alone. You’re in the arena with all the other students who are telling their own stories, and battling their own demons. As I read their work I couldn’t help but realise that every one of their stories were valid, they captivated me and had something bigger to say. These weren’t acclaimed story tellers, they were people just like me. Knowing they had stories worth sharing meant I had to acknowledge that I must have them too.”
–Matthew Carey

Show up for the lessons, do the work, contribute to the community and you’ll get back far more than you put in. More than 21,000 people have taken an Akimbo workshop, because they work.

The workshop is self-paced, and you can complete it in as quick as 14 days. We’re here to help you move forward with a workshop that’s short, focused and direct. You can’t fall behind. Most of our students are juggling full-time work and other responsibilities. You can invest your effort when you’ve got the time and focus to do so.

The golden rule of our workshops always applies: the more you put in, the more you’ll get out. We don’t give you a certificate or college credit, but something far more valuable—a different way to see your work.

Instead of a series of lectures, you’re enrolling in a journey with hundreds of others, fellow business owners and entrepreneurs, leaders and creatives in a hurry to make a difference. Your contributions to the cohort make the workshop succeed. They move everyone forward.

Through 14 lessons, you'll learn to:

  • Understand what exactly great stories are and why they are so effective
  • Distinguish a good story from a bad one
  • Use the 5C’s story framework to craft and tell stories that move people
  • Learn the formula for a great beginning, middle and end to a story
  • Tell your own story better
  • Find and archive your own compelling stories
  • And more...

Akimbo has trained more than 21,000 leaders Are you ready to be heard?

A workshop led by Bernadette Jiwa

Bernadette’s eight bestselling books are modern classics on mastering the act of storytelling to persuade, influence and inspire. Her award-winning blog The Story of Telling is a go-to source of inspiration for leaders from Disney, UNICEF, Louis Vuitton, Adidas, United Nations, Red Cross, Microsoft, Google, Barclays, Lululemon, Clarins, Dyson, Hilton, TED, FedEx, LEGO, Nike, Amazon, Stanford University, Hallmark, World Vision, McKinsey, Uber, Sony, Ford, Salesforce, Twitter, Mini, Oracle, Siemens, Morgan Stanley, Sky, General Mills, IBM, Bupa and more. Here's a rare chance to learn from a master.

Pricing details

This workshop costs $435 USD.

Show Your Work Money Back Guarantee: Our workshops are incredibly effective. Check out what our alumni have to say. Still, just in case you’re hesitating, consider our 100% guarantee for this workshop. If you find that it hasn't met your expectations, simply drop us a note after you've participated through all the lessons in the workshop and we’ll refund your entire tuition. We've found that when our students contribute to the workshop, they get back far more than they put into it.

Timing details

Registration opens: November 10th, 2020
Registration closes: November 16th, 2020

The first lesson is posted on November 16th, 2020. If you're interested in joining, be sure to sign up for the Tell Me More list. We’ll send you an email to let you know when the next interactive session is about to begin.

The case for becoming more “story skilled”

Story skills are essential in a world where ideas are our most important currency because they are the most effective means by which we spread ideas and galvanise people to act. If you want to increase your influence and impact you need to tell better stories, you need to become more “story skilled.”

This might not be a good time

The world is topsy turvy. For too many of us, that means uncertainty and hardship. We’re running this online, interactive workshop now because we think one of the most important things we can do to contribute is to help people learn and lead.

We’ve run it before. Thousands of students were changed in the process.

We plan to run another session of The Story Skills Workshop this year. If this isn’t a good time for you, we hope you’ll consider a future workshop.

[If you need help from a real person drop a line to]

We offer a full refund for your registration up until three days before the workshop. Just let us know if something comes up.

In the meantime, here are some of the free assets we’re delighted to recommend:

There are thousands of blog posts from Seth on how to level up here.

Seth’s interviews and talks on YouTube are always available as well.

We’re in for a slog, but there will be another side. Your leadership matters now more than ever.

Are you ready to become a better storyteller?

Tell Me More